Month: January 2021

When one thinks of negotiating, the word “compromise” comes to mind, and most of us typically do not want to make large compromises. If you are someone who likes getting their way (because let’s face it, who doesn’t?), there is a negotiation process called win-win negotiating which involves both parties walking away with their desired […]

Your Best Alternative to Negotiated Agreement (BATNA), is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made. In other words, a party’s BATNA is the true measure by which any proposed agreement should be assessed. Used in negotiation tactics, it is never wise […]